Head of UX & Product
Lead UX and Product teams to build out the Centric AI vision cross-collaboratively.
I was brought in to help strategize and build a platform suite that went beyond today's focus on LLM and genAI. It was an idea to allow businesses to create their own AI/ML models and systems without having to hire an entire team to do it or send business operator employees off to learn it. So we designed and built a platform that made building models so simple and easy that anyone can do it.
Responsibilities: Product Strategy, UX/UI Research, UX/UI Design
Product: Auto-ML infrastructure system, enterprise, B2B
General Tools Used: Figma, FigJam, ClickUp
AI Tools Used: Claude, FigmaMake
Problems Solved: Automation/Manual Efforts, User Ease, Skill Gaps, Operating Bottlenecks, and more
Outcomes: AI/ML models built in an hour, deployed workflows in less than a week, cut manual and resource costs by 50% or more for business customer in AI/ML infrastructure
UX Methods: User Research/Interviews, Affinity Mapping, OKR Mapping, Usability Testing, Mock-Up Designs, Prototyping, Design System creation & maintenance, PRDs, analytics, and more
UX Artifacts: Mock-Ups, Prototype, Personas, User Journeys, User Flows, User Insights Reports
Conflicts Overcome: market pivots, advanced simplification for non-technical users, team changes
Steps for go-to-market readiness:
1. Clean up and simplify the design exponentially. Cut out anything that adds unnecessary cognitive load.
2. Build our own LLM/agentic system to both guide and take actions for users throughout the entire experience
3. Help non-technical users understand the models they've created and the decisions being made to further improve business outcomes like revenue increase, cuts costs, improves customer satisfaction, and more
Initial audit and strategy plan to radically simplify the initial designs.
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Leadership & People Management
With the executive leadership team, I helped define our product and design strategy. Through workshops and discussions, I got stakeholders aligned on vision, values, OKRs, user-centered approaches, team work dynamics/process, and more. This set up the teams with the confidence they needed to run towards the vision and build with clarity and ease.
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Research & Understand
One of the initial challenges was understanding our target users. The team spent several months researching, validating assumptions, and thoroughly understanding our target users. Creating UX artifacts that help lead the cross-functional teams in true user-centric development of the platform.
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Ideate & Frame
We took the user insights to develop the information architecture and roadmap for building the core essentials. Keeping in mind the main problems and needs of users when it comes to building and working with AI/ML.
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Design, Test, & Engineer Hand-Off/Collab
With a team of talented UX designers, we were able to design the entire interface in collaboration with engineers, data scientists, stakeholders, and users in 6 months. With engineering execution and design team support happening in tandem, we launched the new radically simple experience in less than 1 year.
